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The Goal of Advertising Is to Get People to Act – Whether you want them to ask for more details, shoot you some cash via PayPal, or whip out their Visa, it’s an action that makes advertising pay off. Because advertising is not journalism. It’s not news reporting. As a journalist, your job is to report what happened. You don’t need people to respond to succeed. Your primary interest is that they act accurately informed and somewhat entertained.
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